News

Mumbrellacast: Naked’s new positioning | Photon’s heady days | Steal Banksy | Wake Up ethics | Rafters in decline? | The convergence review | Sapphires to Cannes

Mike Wilson Naked MumbrellacastFeaturing Mike Wilson, chairman of Naked Communication,s plus Mumbrella’s Tim Burrowes, Cathie McGinn and Colin Delaney (50mins, 22secs).

  • 1:18 The relaunch of Naked’s parent company Photon as Enero
  • 6:05 Enero CEO Matt Melhuish on Naked’s positioning
  • 11:30 Remember the Photon parties (and the stiletto marks on the boardroom table)?
  • 13:08 The story behind Steal Banksy
  • 22:24 Does the Blackberry Wake Up campaign have an out of date strategy?
  • 28:04 Ethics of video blogging
  • 37:15 Is there life left in Packed to the Rafters?
  • 40:38 Implications of the Convergence Review
  • 46:40 The Sapphires gets Cannes screening
  • 48:59 This week’s box office

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    transMumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans

Sponsored by:

Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    mumbrella static

Studio facilities: CBS Interactive

Mumbrella theme music by Noise International

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.