Mumbrellacast: Naked’s new positioning | Photon’s heady days | Steal Banksy | Wake Up ethics | Rafters in decline? | The convergence review | Sapphires to Cannes
Featuring Mike Wilson, chairman of Naked Communication,s plus Mumbrella’s Tim Burrowes, Cathie McGinn and Colin Delaney (50mins, 22secs).
- 1:18 The relaunch of Naked’s parent company Photon as Enero
- 6:05 Enero CEO Matt Melhuish on Naked’s positioning
- 11:30 Remember the Photon parties (and the stiletto marks on the boardroom table)?
- 13:08 The story behind Steal Banksy
- 22:24 Does the Blackberry Wake Up campaign have an out of date strategy?
- 28:04 Ethics of video blogging
- 37:15 Is there life left in Packed to the Rafters?
- 40:38 Implications of the Convergence Review
- 46:40 The Sapphires gets Cannes screening
- 48:59 This week’s box office
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Sponsored by:
Studio facilities: CBS Interactive
Mumbrella theme music by Noise International