Peter Fitzhardinge promoted to MD at Whybins Sydney

Peter Fitzhardinge has been promoted to MD at Sydney creative agency Whybins.

The ex-Leo Burnett Sydney general manager joined Whybin\TBWA as client service director 18 months ago, leading the agency’s Insurance Australia Group business with NRMA and Fairfax Media relationships.

Managing director is a new position at the agency, and Fitzhardinge will report into CEO Paul Bradbury.

Bradbury said: “We are very fortunate to have Peter as a key member of our agency team. The combination of Peter’s ‘hands on’ twenty plus years agency experience, his sharp strategic brain and remarkable people skills make Peter a very rare asset in this industry. We are all really excited to witness first hand the impact Peter will continue to make to the agency and our clients in his new role. Peter thoroughly deserves this recognition, and importantly will continue to lead our IAG and Fairfax business going forward. Fitzy you’re a legend”

On his appointment Fitzhardinge said: “In this group, we have some of the best people I have ever worked with. To be given a role to partner Paul and develop the team together is a really wonderful opportunity for someone like me who loves this game. Sydney is crying out for an agency that is truly big and beautiful and that’s what I’d love us to be


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