Mumbrellacast: On-stage with Hugh Marks, a Logie for Dundee, and ditching the pitch and overnight ratings

This week, we bring you a special Mumbrellacast featuring the full-length Hugh Marks interview from Mumbrella360 (26:31). If you couldn’t make it to the session with Nine’s CEO in person, consider this a second chance. Marks discusses the future of content on Stan, cuts from the newsroom floor, and what staff really think of him.

Zooming forward from last week’s Mumbrella360 into this week’s news, the team talks Tourism Australia (read: Chris Hemsworth) winning a Logie with its Dundee campaign, and whether it’s a play to rejuvenate the Logies’ love-to-hate-it reputation. Then there’s the opinion piece Ten CEO Paul Anderson penned for Mumbrella this week, in which he called upon other networks to join Ten in shifting its focus away from overnight ratings, which he called “increasingly misleading and meaningless”.

And finally, the discussion circles back to Mumbrella360, to reflect upon Mat Baxter’s keynote, in which the global CEO of Initiative urged the industry to #ditchthepitch. Will ditchthepitch.com, a Glassdoor for bad client behaviour, get off the ground? And is ditching the pitch realistic unless every media agency gets on board?

In the news

  • The Logies reveals Australia’s favourite television commercial (1:13)
  • Ten says it’s ditching overnight ratings (9:19)
  • Mat Baxter wants us all to ditch the pitch (16:42)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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