Tourism Australia’s Dundee campaign wins Logie for being Australia’s favourite ad

Tourism Australia’s Crocodile Dundee ad featuring Chris Hemsworth has won the inaugural Most Popular Television Commercial Logie Award.

Introduced this year for the first time in the Logies’ 61-year history, the prize’s shortlist saw the UM and Droga5 created spot pitted against Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’.

Intended to celebrate the most creative, entertaining and best TV commercials produced for Australian audiences, the first year’s shortlist was drawn up by judging panel comprising Adam Thorn, Mumbrella Bespoke editor; Pippa Chambers, AdNews editor; James Manning, Mediaweek editor; Michael Lynch, Campaign Brief CEO and founder; David Hovenden, B&T editor and publisher; general manager of Bauer Media’s Story54, Jane Waterhouse; and Thomas Woodgate, TV Week editor.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.