Tourism Australia’s Dundee campaign wins Logie for being Australia’s favourite ad
Tourism Australia’s Crocodile Dundee ad featuring Chris Hemsworth has won the inaugural Most Popular Television Commercial Logie Award.
Introduced this year for the first time in the Logies’ 61-year history, the prize’s shortlist saw the UM and Droga5 created spot pitted against Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’.
Intended to celebrate the most creative, entertaining and best TV commercials produced for Australian audiences, the first year’s shortlist was drawn up by judging panel comprising Adam Thorn, Mumbrella Bespoke editor; Pippa Chambers, AdNews editor; James Manning, Mediaweek editor; Michael Lynch, Campaign Brief CEO and founder; David Hovenden, B&T editor and publisher; general manager of Bauer Media’s Story54, Jane Waterhouse; and Thomas Woodgate, TV Week editor.
This is, without question, a great ad, but, did this ad actually air on Australian TV? It certainly wasn’t “produced for Australian audiences”…
I think the PR for Tourism Australia telling everyone how good the ad is – got more traction than the PR generated by the ad itself.