Mumbrellacast: Photon’s Lazarus act; The Caxtons; The Qantas PR crisis; Radio ratings; The CommBank pitch
- Rob Belgiovane on BWM’s new positioning: getting Australia talking
- Photon sells its field marketing division and emerges from debt (1:30)
- The Caxtons – no longer just a piss-up for young creatives? (11:48)
- How Qantas handled its crisis communications during the grounding (21:45)
- Droga5 challenges the ad industry to think about disabilities (27:40)
- A big trip in the radio ratings (35:50)
- CommBank’s creative account up for grabs (41:30) Aussie agencies only need apply?
- The Melbourne Cup rates big, and coding tricks to deliver ratings headlines (46:26)
Featuring guest Rob Belgiovane ECD at BWM, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks, and podcast producer Colin Delaney. (54min, 24sec)
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