News

Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search

  • The PR and journalist relationship (3:54)
  • News Limited’s paywall plans (10:41)
  • Mumbrella360 media manifesto (13:12)
  • Generation Z: Who are they? (17:27)
  • Suggested shift to tabloid size for the SMH and The Age (21:05)
  • The latest breaking ad campaigns (25:58)
  • Kelloggs’ shortlist for its Twitter PR search (23:33)

Featuring Mumbrella deputy editor Robin Hicks, CEO of Launch Group Fleur Brown and podcast producer Alice Terlikowski.

(38m,39s)

Production by Alice Terlikowski.

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:

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