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Mumbrellacast: PRs and journos; News’ paywall; Media manifesto; Gen Z; The Age and SMH tabloid size?; New ad campaigns; Kelloggs’ Twitter PR search

June 17, 2011 11:46

  • The PR and journalist relationship (3:54)
  • News Limited’s paywall plans (10:41)
  • Mumbrella360 media manifesto (13:12)
  • Generation Z: Who are they? (17:27)
  • Suggested shift to tabloid size for the SMH and The Age (21:05)
  • The latest breaking ad campaigns (25:58)
  • Kelloggs’ shortlist for its Twitter PR search (23:33)

Featuring Mumbrella deputy editor Robin Hicks, CEO of Launch Group Fleur Brown and podcast producer Alice Terlikowski.

(38m,39s)

Production by Alice Terlikowski.

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Topics
Fleur Brown Generation Z journalism Kellogg's Launch Group Marketing Media Mumbrella360 News Limited PR The Age Twitter
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