Mumbrellacast: Seven and Ten lean into digital and forecast a big second half of 2021

iSentia is set to be taken over by Access Intelligence, after 12 months of the falling share prices for the media monitoring company. Software-as-a-Service (SaaS) solutions provider Access Intelligence will acquire 100% of the share capital in Isentia it does not already own at a price of A$0.175 a share. The team breaks down what this means for both iSentia and Access Intelligence customers, and what the takeover means for iSentia CEO Ed Harrison.

Seven West Media has released a trading update, highlighting positive trading conditions in the fourth quarter of FY21,  predicting that its digital earnings will double in FY22. Managing director and CEO James Warburton praised the company for making it through the “risky” part of its early-year slate. So, what should audiences expect from Seven for the rest of the year, and why is the network now expecting more 7Plus users by the time the Olympics rolls around than it originally anticipated? Plus, Zanda Wilson provides a brief rundown of today’s virtual upfront for 10ViacomCBS as it looks towards the launch of Paramount+ and embraces younger audiences.

News Corp majority-owned ASX-listed real estate offshoot, REA Group, is continuing to diversify, this week announcing a 34% stake in Simpology, a leading provider of mortgage application and e-lodgement solutions for the brokering and lending industries. The team looks at what this means for News Corp in general, and for REA Group ahead of its 100% takeover of Mortgage Choice Limited.

Plus, Olivia Kruimel speaks with PureProfile CEO Martin Filz about how the company got back in the black by cutting debt and focusing on core services and how Pureprofile has responded to consumers waking up to the fact that they are really valuable to businesses. Filz also details how moving beyond third-party cookies and embracing first-party data is a  challenge not limited to Australia, but one that the whole world is now facing.

In the news

  • iSentia to be acquired by SaaS company Access Intelligence (01:34)
  • Seven West Media releases a trading update while 10ViacomCBS holds virtual upfront (09:14)
  • REA group diversifies again with purchase of software company Simpology (19:49)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
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