News

Mumbrellacast bonus edition: Darren Rowse, ProBlogger on finding your audience | editorial strategy | managing feedback

darren rowseThis week’s Mumbrellacast episode comes from a webinar featuring Darren Rowse of Problogger.net with Mumbrella’s Tim Burrowes, sponsored by Citrix’s GoToWebinar (1:09:45).

Topics

  • How Problogger began (7:00)
  • Build trust; get hugged by strangers (15:35)
  • Know your readers (21:31)
  • Be playful, you can get away with quite a bit on a blog (33:43)
  • How to find your readers (34:41)
  • Define your editorial strategy (43:27)

Questions

  • Is there luck in getting stories to go viral? (49:31)
  • What are the risks of using content found elsewhere? (50:50)
  • Do you respond to negative feedback from the community? (52:42)
  • What’s the difference between an ‘news’ page and a blog? (54:38)
  • How often do you post? (56:50)
  • Is Darren using Google Authorship on his blogs? (58:48)
  • Man sells house via blog; Does emotion sell? (60:00)
  • Do I want my clients to know my personal life? (1:01)
  • How many people are behind ProBlogger? (1:03)
  • What strategy should PRs use to talk to bloggers? (1:07)

Visit the Problogger resource centre for more regarding this webinar.

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    transMumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    trans

Sponsored by:

Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtels Smith on agencies | Excess vs Loser | Cancer Councils fat attack | Butchering songs is Coles cash cow    mumbrella static

 

Mumbrella theme music by Noise International

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.