Mumbrellacast special: Roxy Jacenko on mental health, industry envy, and her TV pilot

On this special episode of the Mumbrellacast, editor Vivienne Kelly sits down with Roxy Jacenko, ahead of the premiere of I Am Roxy during Ten’s Pilot Week.

During the unfiltered chat, Jacenko talks about ignoring the traditional public relations model, upsetting her competitors, and how she feels about the criticism she attracts from the media and marketing industry at large. She also addresses mental health in the industry, including her notoriously hard-working staff, involvement in the Perfectly Imperfect campaign, and why she hates it when people “play the mental health card”.

And of course, they chat about I Am Roxy: whether she will watch it, if anything was off limits, and how she wants everything she does to succeed beyond anyone’s expectations.

In the chat
  • The real reason Roxy had to do things differently (4:30)
  • Why regular people love her (7:50)
  • Refusing to stand for mediocrity – both for brands, and from her employees (10:32)
  • Whether she could be Australia’s answer to the Kardashians (20:02)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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