Mumbrellacast: Starcom boss Bob Goodge, Scott Rhodie on his new digital PR role; Verdict on 7mate and Carlton Draught ads
In this weeks Mumbrellacast:
- Starcom Mediavest boss Bob Goodge on the media outlook
- Seven targets blokes with new digital channel 7mate
- MCN ‘s new inhouse sales drive with Multiply
- Verdict on Carlton Draught’s slo-mo Made From Beer ad and the Optus deer
- How Gruen Nation won the ratings
- Is there a digital training crisis?
- Scott Rhodie on his appointment as VP of digital at Fleishman-Hillard
Featuring Mumbrella editor Tim Burrowes, Scott Rhodie and Bob Goodge, MD of Starcom Mediavest Sydney. Production by Georgina Pearson.
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Recorded with the support of:
topics
7mate
ad
Advertising
Bob Goodge
Carlton Draught
digital
Fleishman-Hillard
Gruen nation
iain McDonald
Made From Beer
MCN
Media
Multiply
Offspring
Optus
PR
public relations
ratings
Seven
Starcom
Starcom Mediavest
Ten
TV
(Edited under Mumbrella’s comment moderation policy)
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