Mumbrellacast: The biggest job in Australian media

It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks’ successor for the chief executive job at Nine. Few in the industry were shocked about the news, but what does this mean for the internal execs who unsuccessfully applied? Can Sneesby succeed if the board is as fractured as Nine’s own newspapers suggest? And, where does this leave Stan?

Over in adland, UM, Ogilvy, Leo Burnett and Havas PR all also named new CEOs. The team chats through how each appointment indicates something different about the state of each business.

And ahead of the first radio ratings survey of the year, Triple M’s Mike Fitzpatrick give a preview of the network’s status in 2021. From the launch of Triple M Perth – bringing Basil Zempilas on board – to the ‘dynamic’ sound of The Marty Sheargold Show, and the importance of regional radio, Fitzpatrick feels confident about 2021.

In the news

  • Nine names Stan’s Mike Sneesby as CEO (00:48)
  • Multiple chief executive appointments hit adland at UM, Ogilvy, Havas and Leo Burnett (12:46)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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