Mumbrellacast: The legalities of pay cuts, the future of Bauer Media, and Ad Standards’ Fiona Jolly
It was another big week in the media and marketing industry: print was the latest victim of the coronavirus-economy, more pay cuts and redundancies were rolled out, April Fools’ Day was cancelled and Easter, would you believe, is on the horizon.
This week Mumbrella investigated the rights and responsibilities media employees have when it comes to protecting their incomes. With job and pay cuts continuing to roll out across the industry, the team chats through the implications of standing employees down, and really giving them no choice but to accept less money. Is it employer versus employee, or are we all in this together?
Plus, Bauer Media closed its New Zealand operation, a week after the ACCC cleared its acquisition of Seven’s Pacific Magazines. Given the tough economic conditions created by coronavirus, the team speculates on Bauer’s local future. Meanwhile, News Corp suspended 60 community newspapers and Nine paused many of its lifestyle print sections.
And, Ad Standards CEO, Fiona Jolly, joined the Mumbrellacast this week to discuss how the industry body is rolling on through the COVID-19 crisis (39:53). She gave a behind-the-scenes view of a community panel deliberation over ad complaints, how rulings will come about in the age of social distancing and an update on the Kinder Conditions campaign.
All the analysis in today’s Mumbrellacast is brought to you by Budget Direct
In the news
- Bauer closes its entire New Zealand operation, while News Corp and Nine scale back their print products in Australia (1:35)
- What are the rules for employers making emergency pay cuts? (12:27)
- What happened to April Fools’ Day brand pranks this year? (27:25)
- Who won the pre-Easter TV ratings battle (31:38)
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Of course Bauer is planning lots of mag closures and mass redundancies. This is not even up for debate. Everyone at Bauer knows this. Everyone at Pacific knows this. The question is, is Bauer going to buy Pacific or not? I hear they aren’t returning calls.
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In the early naughties online was the bonus to your print schedule. 15 years and a pandemic later, 2021 will see the reverse.
I’m sorry, but in the world of media, print and in particular metros are the most vulnerable and no flattening of any curve will help.
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