Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies

Joining us in the studio for this week’s Mumbrellacast are the brains behind one of Australia’s most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00).

Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green ‘W’.

Ten years on from the big launch, we speak to the pair to discover why Coles is red and Woolies is green, how to build a partnership that lasts, and how to design a timeless logo.

We also ask the pair what they think of the Mumbrella rebrand, and Hulsbosch wonders where his cheque is.

In the news

  • Fairfax takes Ten to court over Boss (1:26)
  • JWT and Wunderman form Wunderman Thompson (06:09)
  • Sunita Gloster leaves PwC to join WPP (10:13)
  • Bega hands media and creative duties to Thinkerbell (13:48)

Dunkerley and Hulsbosch in the Mumbrellacast studio

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Faster Does it Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.