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Mumbrellacast: The Ship Song Project; Renovation ratings; Alan Jones’ loser critics; Hoax PR

  • The Ship Song Project at the Sydney Opera House: Do similarities to other campaigns matter?
  • TV ratings: Renovation overkill and how Australia’s Got Talent smashed the 2m audience barrier
  • Alan Jones vs Media Watch
  • Is it a good idea to hoax journos?

Featuring Launch Management Group PR’s Camille Alarcon, Mumbrella deputy editor Robin Hicks and podcast producer Alice Terlikowski.  

(31m 15s)

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast 

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