Mumbrellacast: Un-Australian ads; Controversial Queensland; Top Gear dementia; Fuckwits and recovering arseholes; World’s toughest backyard
- Un-Australian ads and controversial Queensland advertising (10:35)
- Top Gear falls victim to dementia as the first ratings period of 2011 ends (17:18)
- Fuckwits and recovering arseholes in the case of James Warburton (22:06)
- Australia, New Zealand – the world’s toughest backyard (27:48) – watch the ad below.
Featuring Mumbrella editor Tim Burrowes, outgoing Sydney Morning Herald marketing editor Julian Lee and Mumbrella deputy editor Robin Hicks.
(31m06s)
I like the Queensland campaign.
Some people will play the “too soon” card, but the approach of these executions taps into a deep Australian psyche that gives us the ability to laugh in the face of adversity
To pull a positive out of that, is way more relevant than playing over-run stock of divers and reefs and beaches without any new story.
Re: Warburton? I’m hanging for the book and TV mini-series. No doubt Ten and Seven will both pitch for the idea and whoever gets it might even set the theme……