Mumbrella’s Retail Marketing Summit set to return with a bang

Mumbrella’s Retail Marketing Summit is returning for another year, with Dentsu’s executive director – digital growth, Mark Byrne, and the global head of brand and marketing at eco-friendly brand, Boody, Ruth Haffenden, locked in to speak.

Taking place on 13 March, 2024, at the Crown in Sydney, the must-attend event for Australia’s fast-moving consumer goods (FMCG) and retail marketers will be bringing together a range of industry experts to share their insights on the state of the current retail marketing landscape.

Attendees can expect to receive the knowledge and inspiration they need to navigate an increasingly complex industry safely and innovatively.

2023’s summit hosted talks including how retailers can utilise AI and how brands should better react to the circular economy. Brands including Meta, rebel and MECCA spoke at the event.

And in 2024, to kick off the lineup announcements, Dentsu’s Mark Byrne will be taking to the summit stage, covering retail marketing’s future in market.

Dubbed ‘The Future of Retail’, the session will place today’s retail industry under a microscope and identify its disrupters. It will provide delegates with impactful strategies that will help them successfully navigate waters that are becoming increasingly turbulent with the rise of new technologies.

With a career that has seen him working across Australian and British markets – particularly in his time holding leadership roles at Dentsu’s iProspect for a decade – Byrne’s session is set to offer attendees the ability to future-proof their companies with information collated by an industry innovator.

Meanwhile, Boody’s Ruth Haffenden will uncover the importance of sustainable marketing on customer decision making.

Ruth Haffenden

Leveraging exclusive Boody customer research data, the session is set to reinforce the need for the other ‘Ps’ of marketing regardless of one’s sustainability efforts.

Haffenden’s career spans the globe and has seen her hold various content-focused positions (most recently with a near five year stint as managing partner at Sydney-based creative agency The Works).

With her expertise translating her company’s data into valuable insights, the session is timely and vital for marketers operating in an era of environmental and social uncertainty.

As always, Haffenden and Byrne will also take questions from the crowd – a perfect opportunity for delegates to generate discussions with experts.

Tickets for the Mumbrella Retail Marketing Summit 2024 are now available, with earlybird pricing ending 2 February, 2024.


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