Mumbrella’s Summer Shorts series – ep. 17

Welcome back to those returning to work for the first time in 2022. The Mumbrella Summer Shorts series will continue to keep you across the best of media, marketing and advertising news as you slowly chip away at your inbox.

Make sure to check back on this page for updates throughout the day and look after yourself.

Short shorts

  • Mumbrella has learned PR leader Isobel Thomas has moved over from BBH last month and is now looking after all the Publicis Groupe creative agencies in the UK, including PublicisPoke, Digitas, Saatchi & Saatchi and Leo Burnett.
  • Che Proximity’s Thomas Penn has been promoted to general manager from his role as client partner for the agency. Penn first joined the agency in late 2018 as group account director. (LinkedIn)

  • Country music singer Gina Jeffreys has joined Dave ‘Rabbitt’ Rabbetts for Central Coast station Star 104.5’s new breakfast show ‘Rabbit and Gina’. (Nova Entertainment)
  • Lyre’s Non-Alcoholic Spirits has appointed Audience Precision as its ‘global research, insights, media strategy and buying consultancy’ as the non-alcoholic drinks category continues to experience growth. (Audience Precision)
  • The Australian Food and Wine Collaboration has been awarded a $500,000 grant from the federal government to develop a marketing campaign that will promote Australian food in Asia. The campaign will initially focus on South Korea and if successful will extend to other markets such as Vietnam, Indonesia and Thailand.  (The Australian)
  • Tony Faddell, the former Apple engineer credited with the creation of the iPod, has slammed tech giants for their investment in the metaverse, saying, “we need to spend more time on fixing the climate than we need to worry about getting into the metaverse”. (Yahoo Finance)
  • The ACCC has accepted a court-enforceable undertaking from Western Australian funeral services provider Bowra & O’Dea Pty Ltd, in which Bowra & O’Dea admitted that it advertised prices for its funeral and cremation services which did not include all unavoidable costs and acknowledged that it entered into contracts containing alleged unfair contract terms.
  • Seven’s coverage of BBL comes in fifth place for total audience views on Sunday.

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  • M&C Saatchi clashes with Vin Murria as takeover plan ‘does not benefit’ shareholders. (Campaign Asia)
  • ABC shows Fisk and The Newsreader have won best comedy and drama, respectively, in the 2022 TV Tonight Awards. (TV Tonight)
  • Meta Platforms Inc. head of communications John Pinette has left the company after more than two years in the role and is set to be replace by Chris Norton, current vice president of international communications at Meta. (CNET)
  • GameSquare Esports Inc has congratulated its CEO, Justin Kenna, and Christina Grushkin, head of sales for its Complexity Gaming business, for being named as top executives defining the future of advertising in video games and esports by Business Insider. (proactive)
  • Edelman completes its client review and releases climate principles – the firm will begin conversations with clients in the coming weeks about reaching goals — or parting ways — says CEO Richard Edelman. (Campaign)
  • Iris Chicago welcomes their latest addition to the team, Jayson Szott, as the new executive creative director. (Reel Chicago)
  • Sky News has revealed its 2022 programming line-up, including a new prime time program headed by Piers Morgan, Business Now with Ross Greenwood and political quiz program The Blame Game, set to be fronted by Joe Hildebrand. Erin Molan will also join the Sky News lineup as a Primetime contributor. The network has also announced plans for a comprehensive coverage of the 2022 federal election, as well as the South Australian and Victorian state elections.

A listen back on the big news in marketing, media and advertising:



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