BHF and Saatchi & Saatchi showcase the power of research to save lives

Andrew Banks

January 10, 2022 7:30

The British Heart Foundation’s (BHF) new brand campaign, “This is Science”, hopes to inspire greater public support for its life-saving research.

The campaign, created by Saatchi & Saatchi, tells the real stories of people who are only alive today thanks to the public’s donations powering BHF medical breakthroughs that have transformed science fiction into reality.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics

Ben Strebel BHF Biscuit Filmworks British Heart Foundation Claire Sadler Guillermo Vega MPC Saatchi & Saatchi Saatchi & Saatchi London This is science

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BHF and Saatchi & Saatchi showcase the power of research to save lives

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