Mumbrella’s Summer Shorts series – ep. 10

Media, marketing and advertising types who like statistics, you’re in for a bit of a treat.

Mumbrella is busy working over the holiday break, and we’ve found some industry numbers that might interest you. And you won’t find this in any newsletter – so keep popping back for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to

Short shorts

  • The Australian Waterpolo League and 100+ junior games are to be livestreamed in a new broadcast deal. The deal between Water Polo Australia and News Corp means fans will be able to livestream more than 200 games in 2022. The deal covers the Australian Waterpolo League (AWL), Australian Youth Championships (under 14s to under 18s) and the Summer Slam. Games will stream across The Courier-Mail, The Australian, The Daily Telegraph, The Herald-Sun, The Advertiser, Hobart Mercury, plus many regional websites. The season will start with the Summer Slam in Brisbane from January 10 – a state-versus-state competition for under 16s, 18s and 20s. (The Daily Telegraph)

  • Opera Australia has been forced to cancel its New Year’s Eve performance due to numerous Covid cases within the company, says Opera Australia CEO Fiona Allan. (Sky News)
  • A private investment group owned by Fortescue Metals chairman Andrew Forrest has purchased a 6.61 per cent stake in Bega Cheese. (SMH)
  • Rex is set to become the country’s first airline to mandate booster shots for its staff. (Australian Aviation)
  • Some 28% of 16- to 25-year-olds say Covid has ruined their career dreams, according to a survey of 5,000 young people conducted by the Co-op, while 65% believe competition to get a job has increased so much it feels impossible. (Marketing Brew)
  • The best times to post on LinkedIn are 8-10am and 12pm on Wednesdays, and 9am and 1-2pm on Thursdays. Sunday is the worst day for engagement. (Sprout Social)

  • The NFT market generated $10.7 billion in sales in the third quarter, up from $28 million in the third quarter of 2020, according to crypto-analytics firm DappRadar. (Ad Age)

  • “Spiderman: No Way Home” has already earned $1 billion globally after less than two weeks in theatres and it is continuing to put up monster grosses through the holidays. (Variety)
  • The global advertising agencies market is expected to grow from $346.12 billion in 2021 to $383.67 billion in 2022 at a compound annual growth rate (CAGR) of 10.8%. The growth is mainly due to the companies rearranging their operations and recovering from the Covid-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $553.11 billion in 2026 at a CAGR of 9.6%. (globenewswire)

Manners cost you nothing

A Stella Artois campaign by Mother-London supports hospitality workers and gives patrons a discount for being polite to bar staff.

Choose wisely

Created with agency Spark Foundry and animated by the Adult Swim team.

Let’s hear it once more for 2021:



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