Mumbrella’s Summer Shorts Series – Episode Eight

Welcome to your OOO (out-of-office) update from the media, marketing and advertising worlds.

Mumbrella has whipped out the shorts and is surfing through the break. And you won’t find this in any newsletter – so keep popping back for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to abanks@mumbrella.com.au.

Short shorts

• “The final tally for advertising’s global pandemic pullback is in: Spending for the world’s 100 biggest advertisers skidded with the second-sharpest drop in the 35 years that Ad Age has produced its global report,” Ad Age Datacenter’s Bradley Johnson reports in an introduction to the just-released Ad Age World’s Largest Advertisers 2021 ranking.
• Noom, one of the world’s hottest weight-loss and wellness apps, is launching in Australia before it floats for up to $13.8 billion in an IPO.
• Sony Pictures Networks’ StudioNEXT said it plans to scale up its production for television and digital platforms over the next 12 months to deliver six web shows and an equal number of reality shows.
• In South Korea, the television industry has seen a boost since the release of “Squid Game”, as the country becomes a content battleground in the global streaming wars, The Wall Street Journal says.
• 4 out of 5 marketers would prefer giving up social media to email marketing – Litmus.
• Procter & Gamble is the latest brand taking its CES plans virtual in the wake of the recent surge in COVID-19 cases around the world.

How do they do this?

Oh, it’s a sport alright …

Watch this excellent ad. As a result of a TV show host claiming esports are not a sport, this short film by the European League of Legends Championship (LEC) in collaboration with European financial services provider ERSTE Group shows desperate gamers burning gaming chairs and smashing computers.

2021, it’s almost a wrap:

Got a tip?

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

topics Ad Age ad spend Advertising CES Episode Eight ERSTE Group eSports European League of Legends Championship IPO LEC Marketoonist Mumbrella Mumbrella Summer Series Mumbrella Summer Shorts Noom OOH advertising Procter & Gamble Sony Pictures Networks South Korea Squid Game StudioNEXT The Wall Street Journal Tom Gauld

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