Mumbrella’s Travel Marketing Summit and Awards return with the South Australian Tourism Commission, FutureBrand and more

One of the most vocal travel brands over the last 12 months, the South Australian Tourism Commission (SATC), will feature at the Mumbrella Travel Marketing Summit in Sydney next year when executive director of marketing, Brent Hill, takes the stage.

The South Australian Tourism Comission’s Brent Hill will lead a session discussing the state’s big marketing plays

Hill will discuss the big marketing plays the southern state has gambled on including daring campaigns such as the 120-hour live ad, enlisting a huge Chinese celebrity as a brand ambassador, and investing heavily in partnerships with shows like Masterchef.

At the summit, Hill will explain why the SATC has made a big push recently, what the results have been, the reasoning behind taking big gambles and what is in store for the state over the coming year.

The Mumbrella Travel Marketing Summit will take place on April 11 in Sydney next year at the Four Seasons, with the Mumbrella Travel Marketing Awards and the winners of the 19 categories to be announced at a gala dinner later that night. Earlybird tickets can be found here with entry details available here.

Richard Curtis and FutureBrand have been behind rebrands and refreshes for some of the biggest travel brands in the world

FutureBrand CEO, Asia-Pacific, Richard Curtis, will join Hill as a speaker at the summit. The agency has been behind brand refreshes and complete rebrands for major travel companies including American Airlines, Air Tahiti Nui, Fiji Airways, Bhutan, Bolivia and many more.

In his session, Curtis will discuss why and how brands are changing, and the trends that are leading the way. With the travel industry being caught in the crosshairs of consumer shifts and martech advancements, the role of brand identity has arguably never been more important.

Rayner will detail the reasoning behind some of the out-there strategy of Luxury Escapes

Also speaking at the Mumbrella Travel Marketing Summit is Emily Rayner, the head of digital content and merchandising for Luxury Escapes.

In her session, Rayner will explain why the brand has involved itself in live Facebook videos, a print magazine and a TV series.

The strategies Luxury Escapes has executed go against the grain of many digitally-led businesses, but Rayner will discuss the reasoning and share the insights from the learnings the brand has collected.

The Destinationists will do a live podcast recording at the summit

In addition, a special session has been confirmed featuring a live recording of popular travel marketing podcast, The Destinationists.

During the session, hosts Lauren Quaintance and Andrés López-Varela, co-founder and head of strategy respectively at Storyation, will speak to leading travel marketing identities, involve the audience and get to the bottom of some of the biggest questions currently puzzling marketers.

Prior to Storyation, Quaintance was the general manager of travel at Fairfax Media while López-Varela was the global content editor at Tourism Australia.

The Mumbrella Travel Marketing Awards also returns in 2019, with 19 categories spread across content, campaigns, teams, agencies, brands and more.

Entries are open now with brands including Contiki, Trafalgar and P&O Cruises taking wins this year.

The Mumbrella Travel Marketing Summit and the Awards take place on April 11, 2019, at the Four Seasons in Sydney. Earlybird tickets for the conference are available here while entry details for the awards can be found here.


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