Murdoch’s mea culpa turns off ACA audience as Gruen goes out with 1.4m

Tim Burrowes

September 30, 2010 12:06

Australia’s Next Top Muddle may have dominated media conversations on Wednesday, but Sarah Murdoch’s side of the story failed to set A Current Affair’s ratings alight.

The show rated an average audience of 1.124m for Nine according to preliminary overnight metro ratings from OzTam.

It was ninth for the night, well behind Seven’s Today Tonight, which was fifth with 1.335m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Virgtinia Gordon 30 Sep 10

This may also be a reflection of the size of the audience of the actual show – small audience relative to FTAs mean fewer people saw it than the fuss of it – wildly on social media that night and then mainstream – I would think only a fraction of the real time audience would find ACA of interest?

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Murdoch’s mea culpa turns off ACA audience as Gruen goes out with 1.4m

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