Rupert Murdoch’s pay wall adventure has begun.
The subscription page for News Corp’s London-based newspaper The Times has just been switched on.
The price – £1 for a day’s access or £2 for a week – was announced a few weeks ago.
Today the paywall was turned on, with readers being offered an initial special offer of £1 for a 30 day trial.
The Australian arm of the News Corp operation has also been uppping the pace in its race towards paid content online.
Yesterday, News Ltd annnounced that Virgin Mobile marketing director Anthony Hearne is to lead its drive to market its paid online content.
And The Australian has already launched its paid iPad app.