Murmur founder Dave Levett launches Amazon marketing agency Raft

Dave Levett, founder and managing director of Murmur, has launched a new agency to help marketers navigate Amazon – Raft.

The announcement:

‘Raft’ Launches To Help Aussie Marketers Navigate Amazon

An agency built & designed to help brands launch, manage & advertise on Amazon has launched in Australia & New Zealand.

Raft, an Amazon & Marketplaces specialist agency, has been launched into the APAC market by Dave Levett, the Founder & Managing Director of award-winning Agency Murmur.

Raft’s team of experienced marketplace specialists help brands maximise the emerging sales channel of online market places – a channel that is forecasted to exceed 21% of Total Retail sales this financial year.

Along with a strategic relationship with UK based Acorn Intelligence (Acorn-i) combines local knowledge with global expertise.

Along with their UK partners, Raft has 3 x core pillars to help brands with Amazon:

  1. Establish a brand’s current online position and offering, assessing business costs and product margins to help define the best path forward for the brand.
  2. Execution with a globally recognised best practice we deliver a complete Amazon strategy, taking into account the unique brand positioning, proposed product offering, and place in the competitive landscape
  3. Amplify ongoing advertising support to ensure a product is discoverable within its category and gives the best opportunity for a consumer to purchase.

On today’s launch, Raft Managing Director Dave Levett said: “Australia has experienced a huge rise in the amount of Online Marketplaces selling products from different retailers. Last year alone, the number of online marketplaces rose by almost 75%. With our strategic relationship with Acorn-i, we’re excited about our offering for brands and agencies to capitalise on the opportunity that Amazon presents.”

“Amazon is only getting started in Australia, but in Europe, what we’re seeing is 32% of UK internet users purchased groceries online last year, and more than half of internet users in the UK, Germany and Italy have an Amazon Prime account. Australia is about to be hit with the Amazon wave, and it’s a perfect time for brands to capitalise on this growth.”

To help brands launch on Amazon, Raft offers brands & agencies:

  • A customised ‘Launchpad’ program that allows brands to get up & running on Amazon leveraging global best practices.

  • Ongoing support & advertising to drive sales and manage supply chain & logistics.

  • As an Amazon API partner, Brands will have full access to Acorn-i’s proprietary reporting & analytics dashboard

Source: Raft press release


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