Murmur partners with marketing mix modelling masters Aryma Labs for ‘new era of data-driven marketing’
Media and marketing agency Murmur-Group have locked in an exclusive partnership with marketing mix modelling solutions company Aryma Labs, a move they say signals “a new era of data-driven marketing solutions in the region.”
Murmur is the sole channel partner for Aryma Labs in Australia, New Zealand, and Oceania, which gives its clients access to Aryma’s flagship ArymaEdge product.
“Marketing mix modelling unveils the impact of all aspects of the marketing mix on consumer behaviour,” explains Dave Levett, managing director of Murmur.
Venkat Rama, Dave Levett
“Offering clients an informed strategic base to plan their marketing efforts effectively by blending data-driven insights, leading to increased return to the bottom line and sustained business growth.
“The growth potential behind our partnership with Aryma Labs is what really excites me and I can’t wait to lead the strategic direction of the partnership across ANZ, integrating Aryma’s MMM products and services into Murmur ‘s existing offerings and giving our clients a jumpstart ahead of their competitors.”
Venkat Raman, CEO of Aryma Labs, said: “We’re thrilled to partner with Murmur an agency with data-driven insights at its core and together bring the very best of MMM to the Oceania region.
“With every partnership, Aryma is getting closer to its mission of providing clients with accurate marketing measurement and attribution solutions and our alliance with Murmur will help us fulfil our ambitions.”
Keep up to date with Mumbrella Daily
Got a tip?
Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say