Murmur partners with marketing mix modelling masters Aryma Labs for ‘new era of data-driven marketing’
Media and marketing agency Murmur-Group have locked in an exclusive partnership with marketing mix modelling solutions company Aryma Labs, a move they say signals “a new era of data-driven marketing solutions in the region.”
Murmur is the sole channel partner for Aryma Labs in Australia, New Zealand, and Oceania, which gives its clients access to Aryma’s flagship ArymaEdge product.
“Marketing mix modelling unveils the impact of all aspects of the marketing mix on consumer behaviour,” explains Dave Levett, managing director of Murmur.
