Segment Match unites two firms’ first-party data: Adobe’s marketing boss

March 16, 2022 5:46

Adobe has released Segment Match, a new segment-sharing service innovation to Adobe Experience Platform that allows for two or more platform users to exchange segment data in a secure, governed and privacy-friendly manner.

During the Adobe Summit 2022 on Wednesday, Adobe’s head of marketing, Jeremy Wood explained why this new tool was so significant and exciting for advertisers.

Adobe head of marketing, Jeremy Wood. (Pictured)

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Adobe Summit 2022 cookiless world first-party data Google Advertising IDs identifiers for advertisers IDFAs Jeremy Wood Segment Match

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Segment Match unites two firms’ first-party data: Adobe’s marketing boss

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