Music artist, Yaeji, stars in Samsung’s ‘Feeling of Sound’ campaign
In an attempt to capture the attention of Gen Z, Samsung has featured American DJ, Yaeji, in the fourth episode of its ‘Feeling of Sound’ campaign.
The announcement:
In a bid to inspire the discerning Gen Z audience with an elevated audio experience, Samsung has released the fourth episode in the ‘Feeling of Sound’ campaign, featuring renowned music artist and producer, Yaeji. Created by socially-led creative agency, We Are Social Australia, the ‘Balance of Sound’ film sees Yaeji talk about the superior sound quality of the Galaxy Buds2 Pro.
Yaeji is known in the music industry for her unique style and ability to harmoniously blend different sounds and styles. By showcasing how her creative process is enhanced by the immersive and nuanced Hi-Fi of Galaxy Buds2 Pro, the campaign aims to create a genuine connection with music enthusiasts.
The ‘Feeling of Sound’ creative platform has already featured music industry icons such as Jay Versace, Chris Gehringer, and Tony Maserati, showcasing the unparalleled sound quality of the Galaxy Buds2 Pro through authentic storytelling.
The campaign includes a series of edits to be featured on Yaeji’s Instagram and YouTube channels and Samsung’s global social channels.
Ben Clare, ECD at We Are Social Australia, said: “Creating music is all about capturing emotion, and our goal with this work has always been to showcase the ‘Feeling of Sound’ through a diverse range of music-makers. Last year’s campaign successfully built credibility for Galaxy Buds2 Pro in the audio industry, and now we’re excited to highlight Yaeji’s story. She’s one of the most exciting voices in the world of house music who not only balances the role of DJ, producer, and singer-songwriter, but also the diverse influences of her American-Korean upbringing.”
Credits
SAMSUNG:
Senior Director Digital Marketing: David Moon
Digital/Social Marketing: Minseok Jeon
WE ARE SOCIAL AUSTRALIA:
Executive Creative Director: Ben Clare
Executive Producer: Lucinda Hayden
Group Account Director: Hilary Jacobs
Account Director: Kelvin Chan
Account Manager: Stephanie Da Silva
Senior Strategist: Zach Rippon
Editor: Bella Raschke
ENTROPICO:
Director: Matt Earl
Executive Producer: Ainslee Littlemore & Katie Zakula
Shoot Producer: Gabrielle Pearson
DOP: Shane Bagwell
Photographer: Matt Earl
Post Producer: Annabel Mills
Editor: Andrea Chen
Online: Andrea Chen
VFX: Josh Regoli
Music Composition: Roman Dix
Sound Designer: Samuel Cooke
Colourist: Dylan Hageman
Stills Grade: Cole Bennetts
Source: We Are Social
