MX burns for White House Down wrap
A newspaper wrap appeared to burn through the front page of News Corp’s free daily commuter title mX yesterday to promote this weekend’s release of Sony Pictures film White House Down.
Filmstar Channing Tatum appeared on the front of the paper in a disaster scene from the movie surrounded by flames designed to look like they were burning through the live news pages.
It’s the second time mX has used the live editorial wrap in a creative advertising execution and the last time the newspaper was awarded the PANPA Advertising Award for best single advertisement for a client in print.
The ad ran in Sydney, Melbourne and Brisbane, as well as section sponsorships on the mX App.
Looks amazing and the live editorial makes it really stand out
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QR Codes, hell yeah….
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http://picturesofpeoplescanningqrcodes.tumblr.com/
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