mX celebrates ‘Talk like a pirate day’ with tactical ad-filled special

Mx pirate coverNews Corp’s free metro paper mX is celebrating all things pirate ahead of ‘Talk Like a Pirate Day’ on Saturday, with the paper in Sydney, Melbourne and Brisbane publishing special pirate themed editions featuring tactical ads and pirate-related content.

Brands getting on board with tactical ads include Channel Ten’s Family Feud, NSW Lotteries scratch card and ME Bank on board.

Tamara Oppen, publisher of mX, said: “mX is renowned for entertaining readers in entertaining, fresh ways. ‘Talk Like a Pirate Day’ is the perfect opportunity for us to engage our advertisers and readers innovatively.

“It has been so much fun collaborating with our clients on their cheeky ads, giving them a creative platform to tactically connect with our audience.”

Brands including  ME Bank, Starz Entertainment, Tatts Group and Channel 10 have all placed pirate-themed tactical ads.

The Brisbane edition of the paper also partnered with Childhood Cancer Support, encouraging commuters to donate a gold coin for their issue of mX.

“We also used the opportunity to really pay it forward and I’m delighted to be working with Childhood Cancer Support in raising critical funds for their cause,” said Oppen.

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