My break… Stuart Gregor

From working in a bottle shop to running a successful PR firm, Stuart Gregor on his big break. 

How did you get into the PR industry?

Well, I was working as a waitress in a cocktail bar… Well almost. I was working in a bottle shop in Double Bay after leaving five years of journo- ing at News Limited, two years of bumming around Europe and two years learning about wine and “marketing” at Roseworthy College (in South Australia) and, seriously, the phone rang and a recruiter asked for me. We had a meeting and he asked if I wanted to apply for a job as a PR manager at Mildara Blass wines. It was either that role, with its company car and lavish expense account based in gorgeous Albert Park, or keep delivering cheap brandy to the matrons of Sydney’s eastern suburbs. They missed me. Not entirely reciprocated.

What was your big break?

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