The nine things the experts will say this morning about the future of digital advertising
Julian Peterson will be at AIMIA’s The Future of Digital Advertising conference in Sydney today. He reckons he knows most of what the speakers will say.
I’m going to the AIMIA event and I’m pretty excited. I’ve been avoiding conferences and talks recently, but this will be a good one. Unfortunately I’ve had one too many coffees today and rashly told Mumbrella that I could predict what everyone would say.
1) Retargeting – the future is micro-retargeting
Re-targeting has improved the effectiveness of display advertising – visit, for example, Dan Murphy’s, TM Lewin or eSuperfund and you’ll be pursued for days around other sites to complete your sale. Dan Murphy’s already retarget using specific products that you viewed but currently this is unusual.
I hope the conference is more meaningful that a list of specific little points we already know.
Well i didnt and i thought it was very useful, tx Julian
–> @OhNo you must be disappointed that you weren’t asked to write this piece. Obvious why not when you’re such a crankypants
Everything above makes sense.
Some companies are not time restricting their retargeting / re marketing and I am being hit with car insurance ad’s 4 months after I renewed with another insurer = some agencies are wasting their clients money…
Check out the ‘Conduit’ page on Facebook as an example of their Facebook ad’s gaining a crap response (scroll down the page and when you see a post that has a heap of comments, that would have been sponsored and check out the furore) The 21st Jan is a good example: http://www.facebook.com/conduit
An interesting one re publishers. So many publishers still operate in a very ‘fluffy’ manor. Even their own staff do not understand the full demographics of their audience, nor know about the amount of cross over from one publication to another. As analytics become more and more the norm, clients will and should shout louder about audience incite before booking a campaign with a publisher.
Unlike JP, I haven’t had a coffee and will stop there.
Enjoy the conference.
Now I understand why I’m getting the “mature” singles ads on Facebook – I’ve been married 43 years. They must think I’m well overdue to trade up to a new model! (they’d be wrong BTW).
I’m just impressed he knows about on-line advertising AND Hadoop Clusters!!!
JP – you are clearly a god amongst men. A Jedi warrior no less.
I bow before thee….
@ Makes Semse – is the “fluffy manor” like a furry farmhouse or something?
This made my day.
What about WXM? very few websites do it and has massive potential to increase conversion for eCommerce sites. Glad to see mobile has finally taken off, now lets stop focusing on apps and make sure all websites have responsive design.