My Kitchen Rules and Shit My Dad Says both debut with 1.2m

The official summer ratings blackout does not end until the weekend, but last night saw Seven and Nine share the spoils as the networks began competing again with new series.

Seven’s series return of My Kitchen Rules debuted with 1.206m, while Nine’s heavily promoted comedy Shit My Dad Says featuring William Shatner rated 1.183m, according to preliminary overnight ratings from OzTam.

Ten’s series return of Glee was just behind with 1.016m.  

Seven’s best performing entertainment show was Bones with 1.222m, a late replacement for Conviction Kitchen which the network made a late decision to hold back. Seven’s drama Brothers & Sisters just beat the 1m mark with an average audience of 1.008m.

In the three-way 6pm battle for news, Seven (1.35m) beat Nine (1.122m). Ten’s new 6PM With George Negus was well behind on 540,000.

In the morning slot, it was back to business as usual with Seven’s Sunrise (426,000) beating Nine’s Today (326,000). The return of Seven’s The Morning Show rated 202,000 to Kerri-Ann Kennerley’s 74,000 and The Circle’s 85,000.

In station share, the first indication of the tough digital environment faced by SBS1 came with the channel beaten by Seven’s digital offering 7Two. Ten’s new digital channel Eleven delivered a respectable 4% share.

  • Seven: 26.2%
  • Nine: 21.9%
  • Ten: 15.2%
  • ABC1: 10.1%
  • 7TWO 5.0%
  • SBS1: 4.7%
  • Eleven: 4.0%
  • 7mate: 3.1%
  • GO!: 3.1%
  • Gem: 2.5%
  • ABC2: 1.5%
  • SBS2: 0.8%
  • ABC News 24: 0.7%
  • ABC3: 0.6%
  • One: 0.6%

In the advertiser-friendly 25-54 demographic, Seven scored a share of 27.6% to Nine’s 21%.

Monday’s top 15 shows:

  1. Today Tonight Seven 1.365m
  2. Seven News Seven 1.350m
  3. Bones Seven 1.222m
  4. Two and a Half Men – 7:30pm Nine 1.218m
  5. My Kitchen Rules Seven 1.206m
  6. $#*! My Dad Says Nine 1.183m
  7. Nine News Nine 1.122m
  8. ABC News ABC 1.089m
  9. Home and Away Seven 1.086m
  10. Glee Ten 1.016m
  11. Brothers and Sisters Seven 1.008m
  12. A Current Affair Nine 1.001m
  13. The Mentalist Nine 0.984m
  14. The 7PM Project Ten 0.901m
  15. Ten News Ten 0.893m

Tonight sees the series returns of Parenthood and Cougar Town on Seven.


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