My Plan Manager is ‘Your NDIS Un-Complicator’ in new campaign via By All Means
My Plan Manager has launched its first brand platform, ‘Your NDIS Un-Complicator’, with a new campaign from agency By All Means.
The announcement:
My Plan Manager, Australia’s largest NDIS (National Disability Insurance Scheme) plan manager, has launched its first ever brand platform, ‘Your NDIS Un-Complicator’, which aims to help people living with disability navigate their NDIS plans simply and easily.
The new outdoor campaign is designed to drive growth for My Plan Manager, one of the original and largest NDIS plan managers in the country, in a market that has grown to encompass over 1600 competitors.
“Dealing with the NDIS can be complicated,” says Isaac Smith, chief growth officer at My Plan Manager. “It can not only be time consuming, but emotionally trying for people in an already difficult situation. The team at By All Means have managed to show just how simple we can make things at MPM.”
Through the use of the My Plan Manager app, people can apply for funds from the NDIS and have all their paperwork handled by a dedicated manager.
“There are literally millions of apps designed to make life more convenient,” says Toby Cummings, creative partner at By All Means. “But when it comes to the laborious process of getting help through the NDIS, convenience is not only helpful—it’s life-changing.”
“My Plan Manager’s single-minded approach, and their determination to pursue it, has only reaffirmed why they’re the number one in Australia. We have no doubt they’ll continue to be.”
Credits:
Client – My Plan Manager
Creative agency – By All Means
Media agency – Media Republic
Source: By All Means
