MyDeal launches new brand identity with a smiling ‘y’
MyDeal has launched a brand identity with a new logo, including a brighter and modern colour palette.
The rebrand comes after Ryan Gracie was appointed MyDeal’s first CMO in May this year.
MyDeal’s new logo
The rebrand has been done in collaboration with creative studio Christopher Doyle & Co.
Gracie said of the rebrand: “After an amazing journey over the past ten years, now is the perfect time to be giving MyDeal a new look and feel, creating a memorable personality that we know Aussie shoppers are going to love. I’ve joined MyDeal at a pivotal moment in the company’s growth story and I couldn’t be more excited to be working alongside founder and CEO Sean Senvirtne, head of brand John Barkle and the broader team to take this brand to a new level.
“The revitalised identity allows us to connect with a new generation of online shoppers by bringing to life the MyDeal shopping experience in a fun and approachable way, at MyDeal you really can buy happiness. This is our first step on the journey to making MyDeal famous.”
The new branding will feature this week at AFL and NRL games, with outdoor billboards to go live in late August.
MyDeal is currently in a pitch process with four creative agencies, with the aim of producing a campaign to go live during the Christmas period.
In July, Ryvalmedia was appointed as the digital media agency for MyDeal.
