Myer apologises for NDIS remarks after social media backlash

Major retailer Myer has been forced to apologise in the wake of comments by their CEO Bernie Brookes criticising the Government’s proposed National Disability Insurance Scheme.

Myer1Yesterday Brookes told the media that a $350 increase in the Medicare levy would hurt retailers and that the levy: “is something they would have spent with us”.

This morning the retailer has issued an statement apologising to those offended by the CEO’s remarks but standing by them. In the statement Brookes said: “I apologise to those who may have been offended or hurt by the comments I made.”

He then went on to explain that Myer would prefer the NDIS was not funded through new taxes. “As a business, we are sensitive to imposts on the consumer by the government as this adds to negative consumer sentiment and that adversely impacts sales, profit and jobs. Ideally we would like any government initiative to be funded within the revenue stream it has, rather than through a new or additional tax take,” he said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.