Myer invites Aussies to ‘Let the Season be the Reason’ via Clemenger BBDO

Andrew Banks

November 6, 2022 12:00

Myer is encouraging Australians to embrace the chaos of Christmas and ‘Let the Season be the Reason’ to indulge, smile and shop, in a new campaign with Clemenger BBDO.

The fun, bold and colourful multi-touchpoint campaign has been designed to bring the energy and excitement back to Christmas.

Taking a confident and unexpected approach, the campaign launches with a film that is set on Christmas Eve, where a couple face the relatable stress of having to wrap their family’s long list of gifts. Starting from exhaustion, the couple get into their groove and then into a groove, transforming the mundane palaver into an exhilarating performance.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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