Myer launches experiential train experience ‘Santaland Express’

Myer has launched an in-store experiential activation, the Santaland Express train, which takes children on a journey from ‘Myer Central Station’ to ‘Santaland’.

Created by Y&R’s Ideaworks and Sixty40, the activation takes passengers on a journey from the station, through the outback, up into the clouds and then to Santaland.