Nine’s Tim Cleary to join Crocmedia as content boss

Nine Melbourne’s head of programming and production, Tim Cleary, will join Crocmedia as chief content officer and head of new production business Rainmaker.

It comes as Crocmedia announces the launch of its new TV production services business Rainmaker, which Cleary will lead.

Cleary joins the company after 13 years with the network where he was head of programming and production.

The programmer, who oversaw productions such as The Footy Show, The Logie Awards, Millionaire Hot Seat, Carols by Candlelight and Nine’s Olympic Games will now take responsibility of Crocmedia’s content division and help provide production services to broadcasters and brands.

“I’m really looking forward to building Rainmaker from the ground up and exploring new formats across genres as diverse as sport to entertainment and lifestyle,” Cleary said.

Crocmedia CEO Craig Hutchison said he was thrilled to have Cleary on board to lead the new part of the business.

“Tim’s one of the best in the business so it’s a coup for us to secure his talents to lead this new business. We have high aspirations for what it will become and the partnerships that we will create with brands and broadcasters,” Hutchison said.

According to the Herald Sun, Cleary and Hutchison have previously worked together at the paper as well as the major commercial TV networks. Hutchison also undertook a four-month stint on The Footy Show this year.

Cleary will join Crocmedia from January 2018.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.