Myer pushes for more adventurous shopping with ‘no regrets’ policy for returned goods
Myer has launched a new position in the market aimed at getting shoppers to spend more by letting them be more adventurous with their choices with a new returns policy.
Dubbed the No Regrets Policy, the new position has been designed to attract shoppers back to stores with the knowledge that they will not be stuck with purchases if they change their minds.
The campaign, created by Clemenger BBDO in Melbourne, has been designed as a “rational underpinning” to give shoppers a safety net.
The new policy will apply to all the new brands that are now included in Myer’s offer such as Jack & Jones, Nine West, Seed and Italia.
Myer is the worst place to shop.
Took a walk around Myer yesterday and my partners comment was.. “wow the standards at Myer really have slipped”.. in reference to the staff, no consistency (anything as long as it is black is not a uniform) and fewer of them available to help.
Having said that, this new idea is a good way to have people buying from Myer instead of online overseas.
100 years ago I worked at Grace Bros, before it became Myer. Everyone knew their returns policy was very generous. Including the junkies who would try to return goods they’d literally just nicked to get the cash, or the older woman who was always trying to “return” Target or Big W merchandise. My favourites though were the ones who would attempt to return jeans with grass stains on the knees (“I’ve only had them for 3 years, and after wearing them literally every day they’re falling apart!”) or god knows what in the crotch area.
Good times. Have fun, Myer staff.
Good start but a lot more to do. Bring back the best customer service which there is a huge gap in the market. Many staff have been working too long especially older staff who are rude couldn’t care less and abrupt attitude is something the customer does not need. I speak of the Marion store s.a.
Online shopping having an impact on policy. Good to see.
Myer is the worst run business in Australia & it is only a matter of time until they go the same way as Dick Smiths & go into liquidation.
Myer who is running the place there it’s gone more down hill in the past year than ever. Poorly run, you deserve to follow the likes of Dick Smith