MYOB appoints The Iconic’s Dean Chadwick as CMO
Business management platform MYOB has appointed chief customer officer of The Iconic, Dean Chadwick, as its chief marketing officer.
Chadwick joined The Iconic in 2022 to lead the e-commerce platform’s product and marketing activities. Before joining The Iconic, he served as interim CEO of Virgin Australia’s Velocity Frequent Flyer program and held senior marketing positions with American Express.
The CMO role was newly-created in MYOB. Chadwick will report to the company’s CEO, Greg Ellis.
Dean Chadwick
MYOB recently launched a new campaign via Howatson + Company – its creative agency appointed in September 2022. The company’s media account is with Ryvalmedia.
Ellis said: “While we have a long legacy of supporting businesses across Australia and New Zealand, the MYOB of today is wildly different from our start-up roots.
“Through the application of our local market knowledge, and experience of supporting millions of businesses, MYOB has invested significantly in the development of a SaaS-based business management platform, offering highly curated cloud-based experience wrapped around the most critical business workflows.
“We are incredibly proud that the MYOB business management platform offers business owners and operators the chance to a have these workflows connected and working seamlessly together – this is the key to unleashing business potential.”
Chadwick said: “MYOB’s business transformation has been phenomenal and I’m looking forward to contributing to the next phase of the brand and platform evolution.
“My passion lies in delivering experiences with customer value at the core. Enabling generations of for Aussie and Kiwi business owners to be successful is a powerful purpose that I’m excited to be part of.”
The appointment of Chadwick at MYOB is effective from June. The Iconic is in the process of searching for a replacement for the chief customer officer role.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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