F.Y.I.

Myspace appoints Emily Butler

Emily Butler has been appointed to the role of online marketing manager at social entertainment platform Myspace.   This follows its relaunch in Australia last week.

The announcement:

Myspace is thrilled to announce the appointment of Emily Butler to the role of Online Marketing Manager – a role designed to spearhead local audience growth and online marketing strategy for the new Myspace. Emily’s appointment follows the global relaunch of Myspace as a social entertainment destination. The redesigned Myspace launched in Australia last week.

In her role, Emily will manage and execute online marketing campaigns, SEO and SEM initiatives, CRM strategy and marketing for Myspace social media communities. Importantly, Emily will work with the international product teams to implement online product marketing campaigns across Australia and New Zealand, working across all aspects of the product lifecycle.

Marketing Director for Myspace Australia & New Zealand, Mark Bulgin commented: “Emily’s experience in the online, music and media sectors made her the ideal candidate for this role. I have no doubt that her combined experience will be an asset to enhancing audience and consumer engagement on Myspace. We really are thrilled to have her on board as we move into a new and exciting phase for Myspace.”

With ten years’ experience in online consumer marketing and traditional media, Emily most recently worked at Sony Music Australia as Online Marketing Manager where she was responsible for online marketing for artists across the international, Australian and commercial music rosters. Emily has overseen online marketing strategy and promotional activity for over ten number-one releases including Kings of Leon, Susan Boyle, P!nk, Guy Sebastian and Jessica Mauboy.

Prior to this role, Emily held key marketing positions at InStyle and marie claire at Pacific Magazines. Within these roles Emily drove marketing activity across consumer and trade target markets, including strategy for the launch of the InStyle Australia website and the migration of the marie claire website to the Yahoo!7 platform in 2006.

Source: Myspace press release

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