MyState bank appoints CHEP as lead media agency
MyState Bank has appointed Clemenger Group’s CHE Proximity as its lead media agency.
Following a competitive pitch process, CHEP Media, its media offering was awarded the account, with responsibilities which will include media strategy, planning and buying, as well as tech and data support.
The Tasmanian financial institution that says its partnership with CHEP will help drive “an evolution of the business to focus on digitisation and a better customer experience”, while also maintaining its “bricks and mortar human touch”.
