N2N and Fuel Communications launch digital marketing agency Touch Creative

Independent PR agencies N2N and Fuel Communications have a launched a new digital marketing agency Touch Creative, which owner Jamie Verco denies is a “conflict” shop.


Touch Creative aims to provide clients with specialist digital marketing capabilities and will support the roll-out of digital and creative services to more than 20 N2N and Fuel clients as well as aiming to grow its existing base of digital-only clients such as Princess Cruises.

Speaking with Mumbrella, Verco, owner of both N2N and Fuel Communications, said: “It is a formalisation of a service offering which we’ve had for some time.

“We’ve been providing digital, social and content for more than 10 years to our N2N and Fuel clients but this really formalises that offer and allows us to continue to grow in this area as well as clearly define the skillset to our clients and attract new staff.”

When asked if Touch Creative was a conflict agency – an agency created to secure business in a category the other already has clients in – Verco said no.

“It’s an agency dedicated to providing social, digital and content services to existing Fuel and N2N clients and direct to other brands in the market,” he said.

“We grew last year in these services by about 30% and we’ll grow this year by around 45-65%. It’s a growing area because brands are really seeing that they need to evolve and change the services they deliver to engage their audiences and we’re reflective of that.”

Touch Creative is headed up by Lewis Shields, who joined N2N and Fuel Communications as a social strategist in March 2014 and has now been promoted to partner, and MD of Touch. Shields is supported by a team of eight.

Lewis Shields MD Touch Creative

Shields: “What we’re doing today is solidifying that offering with the launch of Touch”

“He’s been with us for two-and-a-half years and really innovated and delivered incredible work, and today is a celebration of what he’s achieved and a formalisation of his commitment to the group,” said Verco.

Said Shields: “I joined Fuel/N2N about two-and-a-half years ago and over that period we’ve been growing a team of consultants with comms skills and specialist skills from throughout other industries to build up the capacity of the new agency.

“We’ve got a team of about eight people now which includes everything from specialists in paid social, graphic design, video, native, strategy, and what we’re doing today is solidifying that offering with the launch of Touch.”

On his ambitions for Touch, Shields said the team is passionate about solving its clients’ problems through the most appropriate channel.

“Looking forward to the next year, Jamie said we have pretty ambitious growth targets in terms of the type of and scale of work we’re looking to bring in,” he said.

“For us, we’re really passionate about creating really beautiful and interesting content that makes a difference to the businesses we’re working with.”


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