NAB asks consumers ‘What is money for?’
The importance of money to the things Australians hold dear during troubled times is the focus of NAB’s new ‘More than money’ push.
The campaign does not explicitly reference the COVID-19 pandemic, but notes that Australians have re-focused their money towards things that matter, such as households, small businesses, caring for colleagues, and a “game that brings us together” – referencing the brand’s sponsorship of the AFL.
Shame they couldn’t have read the ‘Brands told to tone it down and stop ‘COVID-vertising’ article first:
https://mumbrella.com.au/brands-need-to-tone-it-down-and-stop-covid-vertising-634212
Absolutely terrible. What are they trying to say?
We’re running togetheraustralia.com – now that’s a campaign with purpose that actually helps people sort out their money.
Ease up on the schmaltz, guys, Kleenex are in short supply at my woolies!
This is totally forgettable and pedestrian at best.