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NAB attempts Big Brother house break to promote ‘no lock in’ home loans, Nine questions stunt’s ‘safety risk’

To promote the idea that no one should be locked into a home loan, banking giant NAB is attempting to break a contestant out of the Big Brother house.

The stunt marks the beginning of NAB’s ‘Where Freedom Lives’ campaign to push its home loans.

NAB has put out a $20,000 reward to the first housemate who chooses to leave the Big Brother house.

The stunt includes pizza boxes sent by a fake delivery man to the Big Brother house on the Gold Coast.

Updates will be available today on NAB’s Twitter feed and on NAB’s campaign website.

A NAB spokesman said: “We simply will not stand idly by while innocent people, even reality TV show contestants are locked within a home. It’s just a matter of principle.”

Channel Nine, which broadcasts Big Brother, commented: “We take the security of the people who work on site and the Housemates very seriously and do not condone any activity like this.”

The agency behind the stunt was Clemenger BBDO Melbourne.

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