NAB backs the ‘JAB’ in new campaign

September 10, 2021 1:02

National Australia Bank has today replaced ‘NAB’ with ‘JAB’ across various assets and channels to encourage Australians to get vaccinated against COVID-19, and help the nation open up again.

The bank is the latest to re-brand to ‘JAB’ following TAB which also rebranded last week to JAB as part of a social media campaign to encourage vaccination.

Who’s heading to the local once we get through this? Tag your Saturday racing crew? #JABForAustralia pic.twitter.com/cvu3xoC7vN

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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