News NAB cooks up a video to mark social media landmark October 25, 2012 4:28 by Tim Burrowes 12 NAB has created a video to thank its digital followers as the banking brand’s inhouse social media team celebrates its second birthday. The video features the team baking cakes and sharing stats. Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics NAB, social media Share Tweet Share Comments: 12 Add Comment derrick 25 Oct 12 reminds me of this http://www.youtube.com/watch?f.....Hnt56NewQs Reply martin 25 Oct 12 meh. Feels like an ad. Reply Sarah 25 Oct 12 Cute video, but a bit strange to make for a social media milestone… Isn’t social media meant to be more about the customers not the company? On another note, Nab has 8 people in their social media team – that’s crazy! Myer has like double the Facebook fans & are quite active on twitter and I heard they only have two people. I know someone that works at Coles and they said they just have one poor person who does all their social! Reply Andy 26 Oct 12 I like the video but it does represent everything thats wrong with digital video content. It has nothing to do with the customers! it’s so focussed on NAB! Why would i bother watching it or sharing it?? NAB probably made it themselves. If their agency made it though… :/ Reply Not sure it's right 26 Oct 12 I agree with Sarah. It’s a bit too sweet and self-congratulatory for me. Are fans supposed to feel proud of what the Social Media team has achieved? Reply Yuck 26 Oct 12 That is stinky. Assuming an agency didn’t make this (it’s got to be internally produced right?) it’s perfect proof of why you should leave content creation to the experts. Bad content is so dangerous….and this is bad. Bank focused, self congratulatory and with none of the tonality or wit that NAB’s brand has adopted in other comms messaging. Reply Tin 26 Oct 12 How much food was wasted in the production of this video? Internal propoganda should stay on inside. Reply Anon 26 Oct 12 You want to see self congratulatory? http://www.youtube.com/watch?v=A98NFBm8b9U Reply Anne Miles 26 Oct 12 Well meaning but a little more take than give. Production values look good though for a digital communication. Nice try. Reply Anon 26 Oct 12 Eh the Commonwealth one tells more of a story and at least mentions the customner. the NAB one does nether :/ Reply matt 26 Oct 12 Needs more flour throwing in slow-mo. Reply Ben 29 Oct 12 I really like it. I’m glad to see that some organisations are willing to invest in high production values for their content. This gives great hope to the industry. Nice work! Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 23 Comments Calling bullshit on the internet 101 22 Comments Cash for client access: a new low for media?