NAB and Good Shepherd Microfinance promote small loans as solution to small problems
NAB and Good Shepherd Microfinance have teamed up to offer the public small loans, with a campaign from Clemenger BBDO Melbourne ‘Stop small problems getting big’.
The campaign aims to highlight the difference a small loan can make to people who find themselves in difficult financial circumstances , illustrated through how a broken fridge can end up costing you more money in the long run.
https://www.youtube.com/watch?v=WRbZnYv6PVA
Good Shepherd Microfinance CEO Adam Mooney said: “People who find themselves in difficult financial situations often seek quick fixes such as selling their possessions or getting a high cost payday loan. While satisfying the immediate need, these solutions can lead to bigger problems down the track.”
Clemenger BBDO Melbourne managing partner Lee Simpson said: “What initially struck us about financial exclusion in Australia was the scale of the problem and the fact that it was so hidden. However, what we found equally as intriguing and inspiring was the work that Good Shepherd Microfinance does every day to help tackle it. When the opportunity came to work with them, and our client NAB, to help address the issue, we jumped at the chance.”
The ad is running across TV, print, radio, outdoor, online and social.
Credits:
- Renee Hancock Good Shepherd Microfinance
- Rebecca Motter Good Shepherd Microfinance
- Candace Lazarus NAB
- Kelly Quirke NAB
- Creative Chairman James McGrath
- Executive Creative Director Ant Keogh
- Creative Directors Rohan Lancaster & Darren Pitt
- Art Director Russ Fox
- Copywriter Wayne Ching
- Senior Account Manager – Kate Callander
- Group Account Director Ben Knighton
- Strategic Planner Paul Rees-Jones
- Agency Producer – Print Tahlia Dunn
- Agency – Executive Producer – TV: Sonia Von Bibra
- Agency – Senior Producer – TV: Pip Heming
- Director Wade Shotter
- DOP/Cinematographer Marin Johnson
- Producer Merrin Jensen
- Production Company Finch Company
- Editor Julian Currin
- Flame Artist Ziggy Zigouras
- Digital Credits Terry Mann
- Post Production Company Method Studios
- Sound Designer/Engineer Paul Le Couteur
- Sound House Flagstaff Studios
- Production House Producer Camilla Dehnert
- Grade Method Studios – Edel Rafferty
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This is really great news. Pay Day Loans put a lot of people under lot of stress and it’s really great to see a major banks coming on board with something like this. It shows them taking their social responsibility seriously.
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This is great stuff! An ad with an idea. And ad with an idea that’s good for people. An ad with an idea that’s good for people that’s also good for the brand.
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how go u apply.
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You have listed every credit it seems except the name of the voice narrating this advertisement. Please may we ask the name of the actor?
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