NAB launches new campaign for Grand Final Day

National Australia Bank has launches a series videos in the run up to the footy grand finals.

The videos, uploaded to YouTube, are a series of auditions by NAB staff – who appear to be played by actors – to be ‘stand ins’ for Grand Final Day.

The first features Melbourne-born Jeremy.

The second features 51-year old Jenny.

Another introduces club champion tennis player Patrick.

And, Adelaide-born Matilda

The agency behind the ads was Clemenger BBDO Melbourne, which declined to comment on the videos.

NAB was unavailable for comment. The reveal is expected on Friday this week.

The campaign follows NAB’s ‘Honesty experiments, the most recent of which involved interviews with AFL players.

NAB is currently undergoing a media review, which incumbent ZenithOptimedia is defending.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.