NAB launches new campaign for Grand Final Day
National Australia Bank has launches a series videos in the run up to the footy grand finals.
The videos, uploaded to YouTube, are a series of auditions by NAB staff – who appear to be played by actors – to be ‘stand ins’ for Grand Final Day.
The first features Melbourne-born Jeremy.
The second features 51-year old Jenny.
Another introduces club champion tennis player Patrick.
And, Adelaide-born Matilda
The agency behind the ads was Clemenger BBDO Melbourne, which declined to comment on the videos.
NAB was unavailable for comment. The reveal is expected on Friday this week.
The campaign follows NAB’s ‘Honesty experiments, the most recent of which involved interviews with AFL players.
NAB is currently undergoing a media review, which incumbent ZenithOptimedia is defending.
I want Matilda to stand in for me
User ID not verified.
wat
User ID not verified.
Whatever comes of this will be a refreshing change from the rubbish that the Cant’s at Commbank have been serving up.
User ID not verified.
Nice idea but SO boring.
And stand in for what exactly?
User ID not verified.
Very similar to this http://rac.com.au/Insurance/Co.....p-TVC.aspx
User ID not verified.
I work at NAB and all these people actually work with us. Friday night drinks is a bit much when you get all these extroverts in a room together, projecting their personalities like any other completely real and normal human being.
User ID not verified.
Hi Matilda I would like to sleep in for me so that I can go to the grandfinal because I don’t get to have too many sleep ins.
User ID not verified.