News NAB launches new campaign for Grand Final Day August 22, 2012 4:20 by Robin Hicks 7 National Australia Bank has launches a series videos in the run up to the footy grand finals. The videos, uploaded to YouTube, are a series of auditions by NAB staff – who appear to be played by actors – to be ‘stand ins’ for Grand Final Day. The first features Melbourne-born Jeremy. The second features 51-year old Jenny. Another introduces club champion tennis player Patrick. And, Adelaide-born Matilda The agency behind the ads was Clemenger BBDO Melbourne, which declined to comment on the videos. NAB was unavailable for comment. The reveal is expected on Friday this week. The campaign follows NAB’s ‘Honesty experiments, the most recent of which involved interviews with AFL players. NAB is currently undergoing a media review, which incumbent ZenithOptimedia is defending. Robin Hicks topics Advertising, Clemenger BBDO Melbourne, Marketing, NAB Share Tweet Share Comments: 7 Add Comment Macsmutterings 22 Aug 12 I want Matilda to stand in for me Reply Confusia Ughhpleesno 22 Aug 12 wat Reply At least it's not the C*NT BANK 22 Aug 12 Whatever comes of this will be a refreshing change from the rubbish that the Cant’s at Commbank have been serving up. Reply Bored 23 Aug 12 Nice idea but SO boring. And stand in for what exactly? Reply Yo Mamma 23 Aug 12 Very similar to this http://rac.com.au/Insurance/Co.....p-TVC.aspx Reply BK 23 Aug 12 I work at NAB and all these people actually work with us. Friday night drinks is a bit much when you get all these extroverts in a room together, projecting their personalities like any other completely real and normal human being. Reply Dianne 25 Aug 12 Hi Matilda I would like to sleep in for me so that I can go to the grandfinal because I don’t get to have too many sleep ins. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 24 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?