NAB locks up job interviewees and home buyers in prank to promote home loans
NAB has again turned to playing pranks on people in a new campaign to promote its home loans.
Created by Clemenger BBDO Melbourne, two TV executions – one staged in a job interview, the other in a real estate viewing – see people physically locked in by their hosts – to highlight the bank’s removal of early exit fees.
Clems confirmed the people in the ads were hired actors. “The actors had been told they were doing an inspection of the managers holding the interview and home inspection – so their reactions are genuine,” an agency spokesperson said.
http://youtu.be/zOx5kj2-bUQ
Ant Keogh, ECD of Clemenger BBDO Melbourne said, “We soon realised that the idea of freedom becomes much more tangible the moment you take it away.”
http://youtu.be/UBOBDX-o84E
Testing the general public is a ploy NAB used in the ‘Honesty experiments’ campaign to promote its credit card in July.
Credits
- Executive Creative Director – Ant Keogh
- Creative Directors – Julian Schreiber and Tom Martin
- Creatives – Simon Bagnasco and Ben Keenan
- Account Management Team – Simon Lamplough, Andrew Drougas, Josh Comer, Marty Kane, Tanya Green
- Executive Producer – Sonia von Bibra
- Clients – Sandra de Castro, Chief Marketing Officer; Andrew Wynne, GM, Consumer Marketing; Dimitra Fourtzis, Head of Marketing, Mortgages & Customer Retention; Sarah McGuinness, Marketing Manager, Mortgages & Customer Retention; Clodagh Denley, Campaign Manager, Mortgages & Customer Retention
- Director – The Glue Society, Will O’Rourke
- Designer – Aaron Krothers
- DOP/Cinematographer – Tov Belling
- Editor Dan Lee, The Editors
- Flame Artist – Viv Baker, Digital Pictures
- Music Production Company – Level Two Music, Negotiations
- Post Production Company Online – Digital Pictures
- Post Production Company Offline edits – The Editors/Digital Pictures
- Executive Producer – Michael Ritchie
- Producer – Ian Iveson
- Production Company – Will O’Rourke
- Sound Designer/Engineer – Paul LeCouter, Flagstaff
- Sound House – Flagstaff
- Casting – Peta Einberg Casting
love it. the nail gun is a classic!
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More campaigns that are nothing more than pranks. Looking tired and cliched already. When lacking a decent idea it seems the easiest solution is to substitute a bunch of humiliating pranks and laugh at other people’s awkward reactions.
Candid Camera Revisited.
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Where’s Rommy?
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First planking, now pranking?
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I love it (but then, you’d probably expect that).
@Tony, you’re a tough audience – and probably not the intended one for this campaign.
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They lost me at “actors”.
Real people freaking the hell out would have made this a million times better!
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yeah not a fan of wasting people’s time during business hours in the name of a campaign.
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Totally distasteful and I cant imagine the public growing to like this, like they would have done with the ‘Australian’s are honest’ campaign.
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Drivel. This is what I don’t understand. How can the reactions of an actor hired to act be considered genuine? No one with an ounce of common sense could believe that. They were hired to act, something crazy happens and they are acting to that craziness. No one really thinks they are being locked in somewhere forever. Acting by its very nature is deception, if the producers of this think we the public think otherwise then I am deeply insulted. Lazy and not the least bit funny, at least set someone on fire if it’s not real.
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No. Actually backfires on NAB and certainly lacks humour. Also far too long.
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Why so cynical folks? Even if they are over the top and actors it still bought a smile to my face. Nice one Sandra, Andrew etc and the agency. Don’t be put off by the naysayers…
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I think it’s a nice simple execution, funny too! Especially the interview.
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Won’t people just assume they are real?
Not sure how it will backfire on NAB who are being honest about the authenticity of the people featured.
I think they’re pretty funny too.
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Some people need to lighten up a bit.
“Not a shred of evidence exists in favor of the idea that life is serious”.
I love it… It made me laugh and was light hearted and fun. Certainly about 100 times better than the usual, conservative bank crap that we have to deal with. Well done.
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thes pranks are stale, unimaginative and inauthentic because the victims are actors (not to mention that the interviewer is a complete ham)
if only NAB and its agency would only spend as much time creating fresh ideas as they do astroturfing their own PR-placed stories in marketing blogs like Mumbrella
there’s been a new record set with this well-co-ordinated comments campaign.
The various internet cafes around town must experience a customer spike whenever NAB is PRing one of its ad or social meeja efforts
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NAB’s marketing effort seem to consist of a series of fake stunts.
I’m not buying it.
But I can imagine there will be a few award juries who will.
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bob – clearly you live in advertising world. The average consumer would not have a clue in the world that actors were used… If so, who cares? Ever heard of WWE wrestling? Yep, it’s still making millions after 30 or so years of faking it.
Ex NAB customer – at least it is original. You have to give them that.
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Wow, i think this blog has ruined me for the internet forever. I cant read a positive comment without thinking “wow, that guy is totally hired by NAB”.
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